Sigma Supps — A supplement store built to convert, plus a trade site for wholesale.

At a glance

What it is: Custom store + trade site
Built for: Supplements
Status: Live · sigmasuppsuk.com
Built with: Shopify · Liquid · Custom theme · Cloudflare
The brief: Sigma Supps sells to the public and to gyms, and the two need different things. The consumer store got a custom-coded theme with a strong hero, product carousels, a buy-three bundle offer and pages written to show up in AI search. The trade side got its own site with wholesale ordering, so retailers never see consumer pricing.

Custom theme. Hand-coded hero carousel, product strips and brand system — no off-the-shelf template.
Bundle offers. Buy three, save 15% across the range to lift order value.
Affiliate programme. A partner page and tracked links for coaches and athletes.
Spanish site. A full Spanish version of the store for Spain-based customers.
AI-search pages. Question-and-answer pages written to rank in Google and in AI assistants.
Trade site. A separate wholesale site with trade ordering for gyms and retailers.

Land on the heroA custom carousel sells the range in four slides.
Shop or bundleProduct pages, product strips and a buy-three bundle discount.
CheckoutStandard Shopify checkout with next-day UK delivery.
Partner upAffiliate page with tracked links for coaches and athletes.
Trade customersGyms and retailers order wholesale on a separate trade site.